“Sales and Marketing Excellence Planning”

You don’t need anyone to show you how, because you can …

“Become an expert in using innovative methodology to achieve sales and marketing excellence.”

Dear Business Owner, Manager, Sales and Marketing Manager,


You are most certainly too busy and perhaps confused by too much information to find a simple and easy way to make your business thrive through marketing and selling.


You may have:


• read a lot of materials on sales and marketing;
• bought many books on the subject;
• gone to many business seminars;
• watched motivational videos;
• listened to friends and associates;
• hired marketing consultants;
• fixed some one-off problems for your business.


The question is, “How long and how much would that cost you in time, money and effort?” However, there are people who devote their time and effort to research, compile useful information, develop and put together amazing information products to make things easier and less stressful for people like you.


The “Sales and Marketing Excellence Planning” Workshop-in-a-Book® handbook is one such product. It does not concentrate on any one aspect of your sales and marketing effort, as you would expect, but the whole spectrum of selling and marketing. Furthermore, it uses a process of continuous improvement towards excellence. So what is it?



What is continuous improvement?


In simple terms, ‘continuous’ means ongoing and not one-off solution or improvement in the business. This is done by addressing important issues one at a time. ‘Improvement’ means improvement not just in sales revenue and profit, but also in your knowledge of customers, market segmentation, sales force overall competency, selling skills, product competitiveness, marketing skills, competitive positioning, customer service, lead generation, competitive advantage, distribution and more.


Each time you improve an aspect of your sales and marketing effort, the value of the total business increases, while sales revenue, profit, business efficiency, performance, competency and so on reach successive new heights. The key is the innovative Workshop-in-a-Book® methodology used in this handbook.


What is the Workshop-in-a-Book® methodology?


As the name implies, the Workshop-in-a-Book® methodology simulates a workshop seminar situation but there’s more. You do not have to physically attend a workshop seminar, be given almost blank worksheets and frantically taking down notes to keep up with the presenter. The methodology does it all. It leads you from beginning to end, with guides and examples and in logical sequence leading to action-oriented outcomes.


The actual process itself is in five sections, designed to produce results. You can do it at anytime, anywhere, at your own pace. You can do it in three to five hours maximum, depending on your business type. The more time and care you spend going through the process the more valuable the information you will have.


Section 1: Involves an overview of the business and main business objectives; starting with the end in mind.
Section 2: Involves analysing sales and marketing areas of the business. This is where critical issues will surface. Checklists, focused questions, tables, guides and examples will help to identify problems, unrealised strengths, hidden opportunities and perceived threats. Each time you address a critical issue, you achieve an improvement. Over time and addressing other issues, excellence is assured.
Section 3: Involves developing action plans to address critical issues.
Section 4: Involves implementing action plans and monitoring progress.
Section 5: Involves writing and reviewing the Sales and Marketing Plan




What are the outcomes from using the Workshop-in-a-Book® methodology?


After you have been through the process, addressed questions that only you can answer and identified important issues for action, you will:


• have a valuable database of  information you never had before;
• have useful information to continually improve sales and marketing;
• be able to develop a solid blueprint to take your business to new heights;
• have the right information to develop sales, product and other plans;
• have acquired skills and knowledge that you probably dreamed of;
• be able to use your expertise repeatedly as your business grows;
• be able to easily apply the process to one  business after another.


What are the benefits of using the “Sales and Marketing Excellence Planning” handbook?


You might think that this handbook must have several pages like many others ready to be ignored. Clients have told us they don’t have time and patience to go through anything more than 40 pages. With the Workshop-in-a-Book® methodology we were able to  reduce a 61-page workbook to only 19 pages. By retaining the key components and pertinent contents, a highly focused, action-oriented and dynamic handbook was produced.


Now the handbook is:

• ready for immediate use – saves time;
• for repeated use – saves money;
• ready to produce valuable information – result oriented;
• self-directed from easy start to finish – methodical;
• portable, can be taken anywhere and used anytime – convenient;
• adaptable to many different offline business types and sizes – flexible;
• devoid of irrelevant information and words – uncluttered.


All for the price of just $27!



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With your purchase of “Sales and Marketing Excellence Planning” you will also get these easy-to-digest, one-page sales and marketing management tips that are included in the Appendix:

1.     Sales process – a four-stage process that involves prospecting, preparing, presenting and appraising.

2.     Prospecting – the first step in the sales process that involves segmenting your prospects, using proven techniques and monitoring results.

3.     Sales lead generation methods – several proven ways of generating sales leads.

4.     Sales lead generation monitor – a simple format for monitoring and measuring the effectiveness of the lead generation methods you use.

5.     Sales call appraisalthe final step in the sales process that covers appraising factors before, during and after a sales call to hone selling skills.

 6.     Networking – on how to build long-term relationships with like-minded business people to widen your circle of connections.

7.     Territory management – an essential sales representative responsibility that includes managing accounts, managing and working the territory.

 8.     Time management – time is a rare commodity not to be wasted by ‘time robbers’ that should be identified and eliminated.  


  • Click Here To
    This will lead you to the Order Form and                     immediate access to the download link after               payment is complete.
  • 100% Satisfaction
    If this handbook does not do what we claim you will
    get your money back and still get to
    keep the one-page business improvement tips.

Your copy of “Sales and Marketing Excellence Planning” handbook and free one-page sales and marketing tips will be instantly available for download once your $27 purchase is paid and approved.


We cannot promise you will succeed in your business. Success depends on you and your effort that we have no control over.  It depends on your experience, perseverance  and passion. Whether or how you use this tool and information to succeed is entirely up to you.


However, we can guarantee you this. If within 60 days you are not completely satisfied with what we claim the handbook can do for you, we will refund your money. You still get to keep the sales and marketing tips with our compliments.


Good luck on your journey to excellence!


Elvan Tong


(Elvan is the author of several business improvement books, including a textbook entitled Understanding Marketing Research, published by Pearson Prentice Hall for students of Technical and Further Education (TAFE) colleges throughout Australia and overseas).