New Products


“How To Introduce New Products”

Discover how to use a simple process to introduce new products successfully

Dear Business Professional,


This 30-page How To Introduce New Products book shows how to use a low-risk approach to introducing new products or services with a better chance of success. New products or services are the lifeblood of any business and should not be left to chance and possible costly mistakes.


It is for:


  • • small business owners and operators for self-application
  • • sole traders and home-based businesses for self-application
  • • product and marketing managers in larger businesses
  • • in-house trainers or facilitators in larger businesses
  • • students in marketing and product management


This simple 3-phase process minimises the risk of failures and greatly assists pre-launch preparation. It involves a number of activities to ensure that a new product or service, product line extension, packaging change, product formulation change, promotional pack or source of supply change get full consideration before implementation. The three phases are:


  • Phase 1: ‘Go/No Go’ Validation – to decide whether a proposal, including a new product idea, should
    proceed further. It must satisfy five criteria to prevent further use of resources and time if the
    proposal proves unfeasible.
  • Phase 2: Full Evaluation – takes place once the proposal is accepted as viable, having satisfied all
    Phase 1 criteria. Full evaluation involves essential activities and information gathering to support
  • Phase 3: Implementation – will happen only when important information about the proposal is available from the previous phase. You need to have as much relevant information as possible on hand to make it a successful launch.


This book is:


  • • for immediate use – saves time
  • • for repeated use – saves money
  • • portable, for use anywhere and anytime – convenient
  • • self-directed, easy start to finish – result oriented
  • • suitable for any business or size – flexible
  • • focused on relevant information only – uncluttered
  • • structured for quick understanding and skill retention – productive.


All for just $27!


  • Click Here To
    This will lead you to the Order Form and immediate access to the download link after payment is complete.


This is a valuable resource for those who regularly introduce change proposals and see a need for a formal procedure to achieve a high rate of success with minimum risk. As it is in PDF format, you need an Adobe Reader to view and print it.


  • 100% Satisfaction Guarantee!We guarantee that if within 60 days you are not completely satisfied with what we claim this book can do for you, we will refund your money fully.


Your copy of How To Introduce New Products will be immediately sent once your $27 purchase is paid. The files are readable in PDF format. You need an Adobe Reader to view and print them. If you do not have one, you can easily download and install it for free online.


We cannot promise you will succeed in your business. Success depends on you and your effort that we have no control over. It depends on your experience, perseverance and passion. Whether or how you use this tool and information to succeed is entirely up to you.


Good luck and good launching!

Elvan Tong


(Elvan is the author of several business improvement books, including a textbook entitled Understanding Marketing Research published by Pearson Prentice Hall for Technical and Further Education (TAFE) colleges throughout Australia and overseas).